The RS-0 Play sneaker has a history – but it’s now all developed to the future. Originally born as an ‘80s running phenomenon, this kick and its unique design and primary colors are inspired by the reinvention of gaming over the years – from old-school arcade games, to today’s reborn and rebooted game classics.
The brief was to introduce this iconic shoe amongst 30 markets in an engaging and playful way that goes beyond cultural borders plus attracts the young target audience and game culture worldwide.
In the desired game concept the RS-0 Play should tell a story of reinvention through a combination of bold graphics and playful propping. The RS-0 Play is set amidst a variety of vintage electronics and modern-day appliances that speak to the inspiration behind each drop.
The overall effect of the game design and execution should be clean, modern, and energetic, evoking a blend of future and retro. Old school aesthetics in a new light. The approach must be based on the shoe concepts: taking something retro / classic / vintage, stripping it down to its core, then building it up with modern materials. The result should be a cool fun and engaging game concept to coincide with the Puma RS-0 Play launch and increase dwell time and drive conversion.